Yuko Shimazu Yuko Shimazu Yuko Shimizu

Award winning Japanese illustrator based in New York City and instructor at School of Visual Arts.

Chew On This: Support Next Generation Of Creative Minds

Gum By Sticky 1

I heard on the news recently that people feel most happy and fulfilled not by monetary insentives, but by rewarding feelings we get from doing something for others, regardless of our income level, type of jobs, race, age, etc. I love the fact we artists can contrubute our artwork, and go way beyond what we could have contributed in money.Sticky, a creative agency in Chicago and Retail Advertising & Marketing Association came up with a very creative idea to raise scholarship fund for students at Columbus College of Art and Design in Ohio.

Four artists, including myself was invited to design gum packages based on the stories Sticky has created. 12 packs of gum in a carton is sold for $25, which will fund Randy Curtis Memorial Award.

My image is based on a trippy story about a third nipple escaping a girl’s body,  travels across the continent and go surfing. (Yes, you read it right.) Because the story was so out there, and the package features a surfer  on the wave of thousand nipples, the gum got rejected from production at the last minutes.

But of course, it is the bunch of creative minds who are working on this project, they ended up managing to produce this gum, as a “banned and limited edition”. If you are interested,  you can also buy this gum, chew on this, all for a good cause.

Gum By Sticky 2
Gum By Sticky Sketch
Here are two sketches I initially submitted. We ended up going with more subtle one, which, we think we made the right decision.
Gum By Sticky 3