packaging + products
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SK-II Art of Travel special packaging project
Sight specific special packaging and POP project with popular Asian Skincare brand SK-II.
Six different package designs were made for six different destinations in Asia. Each package is only sold at designated destination airports’ duty free stores. The packages are targeted toward travel and style savvy women.
(two versions of Korea image was created, and at the end the drum version was used. )
Campaign started in fall 2017 for a limited time.
Art directed and managed by Magdalena Gacek (P&G Singapore) and Fabian Serrano (NiCE Singapore)
Awards and recognitions:
Spectrum Fantastic Art 25 – Advertising category nomination for medal (China image) & inclusion in the annual (Japan image), Society of Illustrators Annual 60 – Advertising Series, Communication Arts Illustration Annual – Advertising Series (all 2018)